Chapel Hill, North Carolina

Executive Director, Women's Birth & Wellness Center

The Organization

Title:                          EXECUTIVE DIRECTOR

Reports To:              Board of Directors

Position:                   Exempt/Full-Time

Women’s Birth & Wellness Center (WBWC) is North Carolina’s longest-operating free standing birth center and is dedicated to providing women of diverse backgrounds with comprehensive primary, maternity and lactation healthcare throughout the life cycle. Located in Chapel Hill, NC, WBWC believes that every woman has the right to a standard of excellence in her healthcare, to be treated with respect for human dignity and cultural preferences, and to be an active partner in her healthcare.

WBWC midwives, nurse practitioners and nurses consider themselves partners with their patients in the healthcare process and work to ensure personalized care. WBWC delivers over 400 babies annually. In addition to prenatal care, WBWC offers primary care to all women, as well as to transgender people. We believe that pregnancy, birth, adolescence and menopause are natural processes. Our approach fosters a close relationship between provider and patient that is mutually enriching and informative.

Position Overview

PRIMARY FUNCTION: The Executive Director works closely with the Board of Directors to develop strategy and to ensure that its goals and mission are achieved. The Executive Director co-leads the organization with the Clinical Director allowing shared ownership over shared outcomes.  The Executive Director is the public face of the Center and is responsible for building awareness of WBWC in the communities which the Center serves and is responsible for the management of the organization, fundraising and new business development strategy.

KEY ROLES: (Essential Responsibilities)


·         Support WBWC’s mission and principles

·         Work with Board to define future growth and vision for organization

·         Provide co-leadership with the Clinical Director to ensure the effective operation and
delivery of programs within the organization and community

·         Ensure the implementation of programs, services and activities that meet the
requirements of all grants and funding

·         Provide an open-door policy for employees


Resource Development & Advocacy

·         Articulate and promote the mission and vision of WBWC

·         Build awareness of WBWC and its work by participating in conferences, panels, speaking engagements and sitting on Boards that are active in women’s health issues

·         Create partnerships with other organizations that will help broaden the reach and increase effectiveness of the center and mission

·         Lead WBWC fundraising efforts through grants, special events, soliciting individual gifts, and other revenue sources

·         Participate in local, state and national efforts to improve access to and reimbursement for midwifery and birth centers

Board Relations

·         Work with the Board to develop and implement the Strategic Plan

·         Keep the Board of Directors informed of any issues that may have influence on the organization’s ability to achieve its mission and goals

·         Assist the Board in diverse and inclusive recruitment efforts

·         Develop Board competence and encourage greater board leadership

Operational Management

·         Assess the current operation and create plans that will sustain, grow and improve WBWC services and facilities

·         Provide effective leadership to develop a financially sustainable organization

·         Monitor WBWC’s performance against annual financial and service goals and develop and implement plans to address the shortfalls

·         Lead the development of the annual budget

·         Ensure organizational compliance with all relevant local, state, and federal rules and regulations

·         Develop metrics that matter that demonstrate organizational competence and achievement

·         Oversee negotiations with payers to ensure appropriate reimbursement and contract terms

·         Ensure strong working relationship with affiliated Western NC Birth Center (Asheville, NC)

·         Build and maintain strong, competent staff and ensure they are provided with the resources and support necessary to be successful in their roles


Equity and Inclusion

·         Grow and support Board and staff emphasis on the importance of equity and inclusion

·         Recruit and support staff with varying demographic backgrounds and perspectives



·         Bachelor’s degree from an accredited college or university

·         Ten or more years experience in a management role with a health-related nonprofit organization

·         Proven leadership skills, including negotiation, problem solving, decision making and delegation

·         Expertise in strategic planning

·         Demonstrated success in fundraising

·         Successful track record in fiscal management

·         Excellence in organizational management and time management with the ability to coach staff, manage, and develop high-performance teams

·         Strong written and verbal communication skills; a persuasive and passionate communicator with excellent interpersonal skills

·         Action-oriented, entrepreneurial, self-directed, adaptable, and with an innovative approach to business planning

·         Personal values consistent with WBWC mission


·         Experience with birth centers, midwifery and/or out-of-hospital birth

·         Graduate degree in a field that supports and advances the work

SALARY: Commensurate with experience

Women’s Birth & Wellness Center is committed to equity and diversity in providing services and provides equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected characteristic under applicable law. All employees have a responsibility to contribute to an environment that encourages and enhances the valuing of fairness, enthusiasm for diversity, and passion for respectful interaction.  The purpose of this Affirmative Action Statement is to reaffirm Women’s Birth & Wellness Center’s commitment to equal employment opportunity and affirmative action.

How To Apply

APPLICATION PROCESS: Armstrong McGuire & Associates, based in Raleigh, NC, is conducting this search. To apply, click on the link to the WBWC Executive Director position profile at You will see instructions for uploading your cover letter, resume, salary requirements and professional references. In case of any technical problems, contact

Review of candidates will begin immediately and continue until the position has been filled.

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