New York, NY

Director of Membership, Central Park Conservancy

The Organization

About Central Park and the Central Park Conservancy:

Central Park is one of the most famous and beloved urban public spaces in the world. Designed by Frederick Law Olmsted and Calvert Vaux in 1857, the 843-acre park was the first purpose-built public park in the country and is a National Historic Landmark. The Central Park Conservancy, a private not-for-profit organization, was founded in 1980 to rescue the Park which had fallen into serious disrepair. Since that time, the Conservancy has overseen the investment of approximately $1 billion in the restoration of the Park, and now hosts over 40 million visitors a year.

The Conservancy’s mission is to preserve and celebrate Central Park as a sanctuary from the pace and pressures of city life, enhancing the enjoyment and wellbeing of all. The City of New York has formally entrusted the care of the Park to the Conservancy which is responsible for every aspect of the Park’s care, including landscape maintenance, capital improvements, and the visitor experience. Committed to sharing the best practices in urban park management, the Conservancy also serves as a resource for other NYC parks and for public-private partnerships around the world. The Conservancy employs ~325 people and has an operating budget of $80 million.

Position Overview

Reports to:  VP for Development

Department:  Membership

Status: Full-time/Exempt

Job Summary:

Membership growth and feeding the donor pipeline is a top priority of the Central Park Conservancy. To that end, the Director of Membership is tasked to establish strategies to acquire, upgrade, and retain members through integrated methods online and offline (mail and in-Park). The Director is responsible for managing the Membership Coordinator and all aspects of the Conservancy’s General Membership ($35-$999) and Conservator Member ($1,000-$9,999) programs. The Director oversees the relationships and acts as the day-to-day manager of our direct response consulting agency, in addition to overseeing the data processing and fulfillment vendor.

The ideal candidate will be a self-starter, with a deep understanding of direct response marketing. Additionally, s/he will be able to comprehend the “big picture,” while focusing on departmental tasks with special attention to detail and data.

Summary of Essential Job Functions:

Strategy and reporting

• Create and implement annual operating plan for the department focusing retention, acquisition, upgrade

• Create weekly, monthly, annual reports for VP

• Create and monitor annual budget

• Strategize with internal departments, notably Communications and Visitor Services, to optimize general donations and membership

Staff Management

• Train, develop and oversee Membership Coordinator

Vendor Management

• Manage relationships, including contract negotiations, direct response consultants and other associated vendors

• Oversee production of all mailings, which includes approving budgets, editing copy and artwork, and routing for necessary approvals

• Manage data processing and fulfillment vendor to ensure the efficient fulfillment of all acknowledgements, benefit premiums, or special premiums for members/donors <$1,000

• Manage and maintain USPS Business Reply Fees and Permits and monitor mail volume for any slowdowns or issues

Data and Gift Processing

• Supervise the Membership Coordinator in the pulling and formatting of mailing lists

• Act as point person for online data requests from direct response consulting agency, ensure requests reflect integrated strategies and are campaigns are coordinated

• Pull, format, and create all online data lists and segments

• Create annual appeal and package codes for direct response efforts and project revenue goals

• Provide annual data to direct response consulting agency for ROI analysis

• Provide direct response consulting agency with quarterly lists for exchange and modeling

• Establish and maintain data integrity and accuracy as it relates to Membership in Raiser’s Edge including address hygiene and NCOA updates

• Manage membership gift process in coordination with Data Management, Finance and IT

• Approve Membership department offline gift batches and online tribute and special campaign gift batches (example – Essential Central Park) to ensure accurate data entry

Digital Fundraising

• Work with Communications to oversee production of all online fundraising campaigns, web assets, and fundraising pages online (including donation forms and general support pages on

• Work with direct response consulting agency to track, report, modify e-renewals to maximize return

• Work with Development Coordinator to build out sustainer program


• Work with Special Events to develop members benefit and stewardship programs

• Oversee design and production of membership marketing and promotional materials such as brochures, cards, letterhead

• Work with Communications to create 3x annual donor newsletter

• Work with Communications and Special Events to create monthly donor e-newsletter highlight member programs and benefits

• Approve Conservator listings in Annual Report

• Draft membership materials such as acknowledgements, thank you letters and emails, special marketing materials

• Attend General Membership and Conservator events such as Autumn Amble and Spring Blooms tours, Marathon Breakfast, Conservatory Garden Party, NY Philharmonic, etc.

Minimum Requirements:

• Bachelor’s degree or equivalent combination of education and experience

• 5 to 7 years of experience in fundraising with strong experience in management of membership programs

• Strong analytical and problem-solving skills

• Strong oral and written communication

• Excellent organizational skills, attention to detail, time management skills and the ability to prioritize

• Ability to work in a fast-paced, team environment and to carry out projects independently, managing multiple deadlines and using own initiative

• Proficiency in Microsoft Office (Excel, Word).

• Experience with the Raiser’s Edge, Luminate Online or other fundraising database is preferred.

This is an in-person position.

Salary range:  $100K to $130K (based on experience).

Safety Requirements

Establishment and maintenance of a safe work environment is the shared responsibility of this organization and employees at every level. The Conservancy will make every effort to assure a safe environment and be in compliance with federal, state, and local safety regulations. Employees are expected to obey safety rules and to exercise caution in all their work activities. Accordingly, employees should be aware of any hazards, which could cause an injury or accident (e.g., spills, obstacles in walkways, etc.). If an employee discovers a potentially dangerous condition, he/she should alert other employees and notify his/her supervisor immediately.


The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

How To Apply

Please submit a cover letter and resume to:

Director of Membership – Central Park Conservancy Careers (

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