Norfolk, VA

Director for Social Media and Marketing, Hampton Roads Community Foundation

The Organization

The mission of the Hampton Roads Community Foundation is to make life better in Hampton Roads through leadership, philanthropy, and civic engagement. We began in 1950 as The Norfolk Foundation with total donations of $2,350. Despite the city-focused name, we were always regional -- giving scholarships and grants across southeastern Virginia to ambitious students and essential nonprofits.

Position Overview

POSITION: Director for Social Media and Marketing

FUNCTIONAL AREA: Communications

SUPERVISOR: Vice President for Communications and Marketing

STATUS: Full-Time [with in-office requirement]


ESTABLISHED: April 2, 2021


A restructured position for the Hampton Roads Community Foundation (“HRCF” or “Foundation”), the Director for Social Media and Marketing (“Director” or “D-SMM”) works closely with the Vice President for Communications and Marketing in implementing a comprehensive, multi-dimensional marketing and communications strategy for positioning the Foundation as the region’s premier charitable giving partner for donors and as an indispensable thought leader and community partner for advancing the region’s economic vitality.  The Director is especially adept at digital and social media, and their growing intersection with traditional media, in organizational branding.  The Director reports to the Vice President for Communications and Marketing, serving as his/her/their primary team member in delivering a robust, audience-focused communications program for the Foundation.

The Director believes in the vision, mission, and values of the Foundation and supports the 2018-23 Strategic Roadmap as the guidepost for realizing them.  S/he/they also subscribes to HRCF’s Commitment to Racial Equity Statement and the underlying tenets of its 2020-23 Racial Equity Plan.


1. Under the guidance of the Vice President for Communications and Marketing, helps to adapt and disseminate stories and messages across a variety of platforms—both electronic-based media (such as website, e-news, blogs, social media, and video) as well as print-based media (such as print publications, advertising, and other traditional media).

2. Supports the implementation of HRCF’s communications plans with community-focused strategies that deepen relationships with key stakeholders, strengthen community participation in Foundation-sponsored programs and initiatives, and promote the HRCF brand.

3. Assists with communications plans, public relations, special projects, and events by creating, curating, and producing written, visual, and digital content.

4. Manages, maintains, and monitors digital media platforms, including websites, social media, and related software applications and programs.

5. Maintains relationships with members of the news and niche media to help promote HRCF as a resource on a variety of topics, pitching stories and assisting with media coaching as needed.

6. Uses the data analytics of HRCF’s communications platforms to help inform on-going communications and marketing strategy.

7. Collaborates with the vice presidents for Grantmaking, Donor Engagement, and Development to advance and improve communications with and for their respective constituents.

8. Performs additional duties as assigned by the Vice President for Communications and Marketing.



1. Clear understanding and belief in the mission of the Hampton Roads Community Foundation.

2. Cultural competence, with demonstrated ability to understand, collaborate, and navigate cross-cultural differences.

3. Commitment to racial equity, diversity, and inclusion.

4. At least 5-7 years of work experience, preferably in non-profit communications or related fields.

5. Bachelor’s degree in relevant field from a regionally accredited institution.


6. Demonstrated expertise in using new and traditional media, along with an interest in exploring and learning to use emerging technologies and software applications.

7. Experience creating compelling content across multiple platforms.

8. Exceptional verbal and writing skills, with the demonstrated ability to listen reflectively, draw out a subject, and discern and share what is pertinent. Feature writing experience is a plus.

9. Accuracy and impeccable spelling, grammar, and punctuation.

10. Familiarity with area media outlets, including online news sources.

11. Demonstrated ability to grasp complex ideas rapidly, finding ways to share and make them meaningful and interesting to various audiences.

12. Detail-oriented, with exceptional organizational skills, a strategic nimbleness, and the ability to multi-task and prioritize amid a demanding workload and often inflexible deadlines.


13. Strong interpersonal skills, with the ability to communicate effectively with such diverse constituencies as donors, board members, grantees, the media, and the public.

14. Professional and personal ethical standards above reproach.

15. Demonstrated ability to work effectively with colleagues in a small, fast-paced work environment that depends on collaboration.

16. Demonstrated ability to maintain strict confidentiality, be the consummate professional, and use good judgment.

17. Openness to learning and constructive feedback, with a willingness to share ideas.

18. Sense of humor.


19. Excellent computer and technology skills, especially digital, mobile, video, photo as well as databases.

20. Demonstrated proficiency in the Microsoft Office Suite, Adobe Creative Suite and Cloud, email marketing and survey programs, and Apple McIntosh applications.

21. Experience with relational databases.

22. Demonstrated adeptness with the technology of today’s work environment and a proven ability to maintain a working knowledge of deployed work-specific equipment and software once adequately trained.


The position of Director for Social Media and Marketing is a restructuring of the Director for Multimedia Communications position established in January 2017.  It continues to reflect the Foundation’s expanding communications platforms and work in community engagement under new vice-presidential leadership.  This job description was developed by the Vice President for Communications and Marketing and was subsequently approved by the President and CEO on April 2, 2021.

How To Apply

To Apply for This Position:

  • Submit a cover letter, résumé and salary requirements online at
  • Please do not mail, fax or email your résumé. NO PHONE CALLS, PLEASE.
  • Review of applications will begin on April 27, 2021, and will continue until the position is filled. Interviews will be conducted virtually in May.
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